How-To

7 Best practices of SEO for Magento website development

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Marketers and eCommerce website owners cannot overlook the importance of SEO in their marketing strategy. Where would your potential customers search for the products and services they want to buy? A large number of people search for them online. They check the description, product specifications, and reviews before purchasing items online. Organic traffic from search engines is crucial for any eCommerce store.

Magento latest incarnation “Magento 2” provides SEO compatible inbuilt features. Magento2 released in late 2015 and since then it helps in enhancing online stores. The latest shopping cart platform accelerates improved SEO features, like integrated image optimization, URL rewriting, and better tools for managing and creating an XML sitemap. The platform removes the long tag of being a  non-beneficial platform due to a  lack of additional advantages.  Still, there are plenty of spaces there to enhance and modify Magento services. However, in comparison to other eCommerce technology, Magento turns out reasonably good since its inception.  Magento community seeking and implementing opportunities to make this platform Marketing Friendly.

If your online store is not available in the search engines, you could be losing a lot of business. Organic SEO services are a must for any Magento store to increase sales online. As with many web and eCommerce platforms, Magento comes with a large number of customized features allowing its users to create their online store the exact way they need it. So the flexibility, user-friendliness already their and this is probably one of the reasons people choosing Magento.

Certainly, with so many customization choices, setting up your store for SEO success can be an overwhelming process. Hence follow this list to understand & adapt exactly what you need to do to make your Magento-powered site SEO better optimized from the beginning.

Here are some tips to help you with Magento SEO:

  1. Upgrade to the latest version

It is important to use the latest Magento version. As Magento releases new versions, you must keep an eye on the latest ones and upgrade your website to the latest version to get the best Magento SEO features. Magento makes enhancements with each version release. It also provides bug fixing and strengthens the security of the website. Migrate your website from Magento 1 to Magento 2 as Magento will stop providing support for Magento 1 after June 2020.

So conclusively, the most vital aspect is that the Magento platform upgrades help keep your web store safe. Regular code optimizations that come with the updates make a positive impact on the website performance and functionality – Specifically you do not need to do run any performance optimizations so often since upgrades mostly cover it up. Take the backup of existing files and proceed with updates to access the latest features.

  • Use the right extensions

Look for the right suitable Magento extensions to improve the performance of your store. For instance, if you want to add a contact or inquiry form to your website, you can install Magento 2 form builder. There are several free and paid extensions available.

Look for the best Magento development company to help you pick the perfect extension. Experienced Magento developers can also help you customize the extensions or build one from scratch to match your exact requirements. If you want to add a blog to your store, you can install theMagento blog extension for the same.

Both Magento Marketplace and individual extensions developers have a large number of products, which supports SEO directly or indirectly. Many Magento Development Companies created their own extensions, which specifically works to improve store performance and smoothness. These extensions became very fruitful over the years and gain huge trust. Check out the demo first before selecting any extension and ask necessary questions related to its implementation and post effects. Magento 2 form builder, Magento blog extensions are the few popular and demanded extensions available for the same purpose.  

  • Check the website speed

Magento website owners and developers should check the speed of the website and make sure that the web pages load in less than three seconds. Speed is a crucial factor that determines the success of your website. Talk to the best Magento development company to help you optimize your website’s speed.

Performing page speed it as crucial as website testing. All efforts from design to development even marketing included might went in vain if your store didn’t score. With minimum to most critical tech aspects considered into this speed test and this actually determines the website performance in live environment. Most of the time web developers and business owners ignore this important aspect while developing the website but eventually they have to go through with it to make the online portal more user friendly, robust, and sustainable.

Google recommended on page speed tool test is the finest method to check the store’s performance. Professional Magento Development Company takes care of speed from the beginning and secures a good score of Desktop and Mobile.

  • Make the site mobile-friendly

With billions of users accessing your website from mobile phones, you should make sure that your site is responsive. If your website doesn’t support mobile, you could be losing a lot of business.

Follow these steps to make sure that your Magento website is responsive:

  • Use a responsive design
  • Include shorter product descriptions
  • Write proper metadata, URLs, etc.
  • Optimize your images without compromising on the quality

.  Many extensions are also supporting this unavoidable feature. Extensions made up to support mobile-friendliness as the majority of users place orders from mobile. Magento Development Company right from the designing phase presents mobile versions to their clients. Check and test on various devices to secure the responsiveness of the store.

  • Use social media for promoting your products

Integrating social media into your product pages can help you increase brand awareness. Happy and satisfied customers would be able to share their favorite products with their friends on social media. You can also create profiles on social networking platforms and spread the word about your products and brand.

  • Avoid duplicate content

It is important to have unique content on all the pages on your website. In order to improve your SEO rankings, you should make sure that your Magento store has original and informative content. Hire a professional content writer to create unique content for your website.

So, making and implementing unique content not only attract your audience but also boost up your SEO for greater the good. Organic SEO services success is completely based on unique content

  • Optimize the images

When it comes to SEO for Magento website, you should not forget to optimize product images on your eCommerce store. Name the image file correctly and make sure that it describes what the image is all about. Use the right alt text for the images used on your website. The size of the images is also an important factor that contributes to SEO rankings.

To Sum Up

SEO is a big part of your Magento store and you need to hire the best service provider. Plan the best digital marketing strategy to help your business reach new heights. Talk to the best Magento development company to help you build a great website that ranks higher in Google and other search engines. The Internet can be the best source to search for experienced agency. Before starting eCommerce website development, you should have a plan for marketing ready so that you can have a great start for your business. Discuss your business requirements with a few Magento development companies and get the best ideas for building your website.

Hurry Up! It’s always never late to improve yourself.

Description: SEO is a must for any Magento store or Website to increase sales online; here are some best SEO strategies to build the Best Magento website development.

Tags: Magento SEO, Magento website development, Magento development services, Magento Development Company

Author Bio: Meshur Ahir is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content to help others. He believes in Learning, Sharing and keep growing together. A Computer Science Engineer by Chance and Working as a Digital Marketing Consultant in Pixlogix Infotech Pvt Ltd by choice.

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