With more than 166 million daily active users who are watching 10 billion videos every day, Snapchat has now become the most effective and engaging medium that digital marketers simply can’t ignore.
If truth be told, Snapchat is the most important social media platform for businesses which target audience aligns with Snapchat main demographics.
Let’s find out why Snapchat advertising is important and how you can use Snapchat ads to connect with your target audience and build your brand on this amazing social media channel.
Why Snapchat Advertising is Important for Brands
A study says that nearly 88% of the users viewed Snapchat ads of a men’s deodorant campaign that fit into the target group aged between 13 to 34 years. And it’s no surprises that 86% of Snapchat users in U.S. fall into this particular age group. The network reaches 41% of 18 to 34 years old in the U.S. every day.
Different Snapchat ad formats allow brands to either place their message in Discover content or in between Snapchat Stories. Moreover, interactive features such as Sponsored Lenses and Geofilters become an integral part to provide a seamless Snapchat user experience. This will encourage users to share branded content with their friends and different social media marketing platforms.
Types of Snapchat Ads
A Snap Ad
Snap ads are 10 seconds video ads that are tailor-made to provide the information to users who swipe up from the ad. Snap ads are appeared in between Snapchat Stories or within Discover content, Publisher Stories and shows.
Lenses make Snapchat a funny and entertaining social media channel. Around one-third of Snapchat users use lenses every single day. Sponsored Lenses appear alongside all the other Lenses in the menu, while making it easier to share and post.
A geofilters is basically a graphic overlay that Snapchat users can easily place on their snaps. Geofilters are basically related to a particular geographic location, ranging from a shopping mall to a country. Snapchat users view 1 billion filters every day, so there is a lot of opportunities for brands to reach their target audience.
According to Muneeb Qadar – a Digital Marketing Assassin at Branex, “On-demand Geofilters are basically the entry-level ad-options that allows marketers to promote their brand for as little as $5.”
This is, of course, a perfect fit for small businesses and digital marketing agencies that want Snapchat advertising for a special event.
Snap to Unlock
This type of Snapchat ads uses Snapcodes or type of media such as receipts, billboards, coffee cups and t-shirts to allure users to interact with brands to access hidden features within the app.
Snapchat Advertising – What You Need to Consider
Give Snapchat users a chance to create fun, engaging selfie with Sponsored Lenses and filters. They will surely post it to their Stories and other social media networks. This way, users will make your Snapchat advertising effective and increase the reach of your branded content. It will also encourage other users to search your Snapchat account and take selfies with Sponsored lenses.
While Snapchat video ads are comprised of 10 seconds, the app recommends keeping the duration short 5 to 6 seconds. Snapchat also suggests conveying the brand message within seconds during the ad runtime. Along with shorter timeframes, the company also suggests establishing a brand moment prior the 2-second mark in order to increase brand awareness.
Snapchat is an engaging and fun platform that allows brands to create entertaining ads that may differ from other social media networks. Make sure to test and find out what works best for your target market. Try using different lenses, filters, video format, ad-types and timings and check what can do wonder for your brand.
Muneeb Qadar is a seasoned digital marketer offer expert-level solutions to his customers. He works for Branex AE and handles social media campaigns like a true professional. He likes to directly interact with his customers so as to learn more about their preferences and to offer them a campaign that is relevant to their product/service. You can get in touch with him for a winning social media marketing campaign.